Digital Fabric Printing

Six Top Reasons to Harness the power of Digital Fabric Printing for Your Marketing Campaign

Being a relative newcomer to the world of marketing, digital fabric printing has made some huge strides over the last few years. Experts say that textile printing now represent a significant part of most marketing campaigns and it is continuously expanding its influence.

Now it is mass produced and costs are decreasing, making it a very effective weapon in the marketing arsenal of any organisation that regularly aims to make their brand visible to potential consumers.

The era of digital fabric printing now presents a host of new marketing possibilities, and just like the home printing industry came of age, this type of printing is now becoming an everyday, affordable marketing tool for many organisations who like to get their brands out there. First we had screen printing, but the latest developments have advanced beyond the limitations of screen printing, and now we have digital fabric printing. This caused a shift in the way we perceive printing and the many ways that it can be used to promote a brand, product, or service. Highly specialised printing applications now make it possible to bring new results and advertising media to a potential consumer and to introduce them to a brand, and create familiarity and brand loyalty.

But why is digital fabric printing the next best thing? Here are some good reasons:

1. Short run: There is no need to print en masse. One screen can be printed at reasonable cost and interchanged with others to create impact. There is no need for screen changes and as little as one metre of fabric can be printed at a time.
2. Energy-friendly: Because only a small amount of water and electrical power are needed to create a digital print, it is one of the most environmentally friendly options. On top of that, the screens are interchangeable, which makes them reusable. At the end of the day, all you have to discard is a piece of fabric that can be recycled in different ways.
3. Reduced waste: A lot less ink or dye is used for fabric as opposed to paper, and this helps to reduce chemical waste. Printing on fabric that is reusable clearly offers environmental advantages.
4. Massive repeat sizes: Digital fabric printing is only restricted by the size of the printer, so you can print something in massive sizes. Large designs are common in this industry and there is no need for repeat printing. This saves money, time, effort, and materials.
5. Production and sampling on the same printer: It makes sense to print samples and produce copies on the same printer, and this means that the quality of the samples is representative of the final product.
6. Easily manipulated: Because computers afford digital fabric printing a lot of flexibility in tone, colour, special effects, and filters, the designer can create an image that is highly flexible yet interchangeable. The trick is to get a designer that is worth their weight in gold because they are familiar with all the latest technologies and has a flair for effective design. They are not easy to come by, and when you find one, you must hold on for dear life!

If you are considering using digital fabric printing for your next marketing campaign, give our creative and talented team at Portable Shade a call!